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How Anne Walker built a dynasty, plus why municipal courses are booming.
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July 6, 2026

Jimmy Roberts, Executive Editor

We hope everyone had a wonderful long weekend with fun (and safe) Independence Day celebrations.


For some of us, that included a first foray into outdoor game BucketGolf, sparking fierce family competition which can only be found among siblings.


Have a great week, and stay cool out there.


Mollie Cahillane & Michael LoRé


The R&A takes full ownership of DotGolf
The R&A has purchased the remaining 50% stake in golf-tech firm DotGolf from Golf New Zealand, giving it full ownership after first investing in the company in 2023. DotGolf builds participation-growth tools for national golf federations and currently serves 21 federations and more than 2.5 million golfers worldwide. The company will continue operating as a standalone business with its own leadership team.


Our Take: Golf's oldest governing body is doubling down on a tech and data play rather than a tournament or media deal, suggesting participation infrastructure is becoming as strategic a bet as broadcast rights (particularly as media deals enter negotiation periods).


Municipal golf is quietly the fastest-growing course category in the U.S.
While the U.S. golf course supply has contracted by nearly 13% over the past two decades, municipally owned courses have grown 7% since 2006 and now sit at an all-time high of roughly 2,600 facilities. Per NGF, the growth isn't coming from new construction (the last ground-up municipal course opened in 2023) but from municipalities acquiring former private and daily-fee courses and folding them into parks and rec systems. Nearly 70% of muni courses are more than 50 years old, and NGF is preparing a full study on the category's economics.


Our Take: A rare bright spot in a shrinking supply market, and a reminder that public ownership is increasingly functioning as a backstop for courses the private market no longer wants to run. Since 2006, private golf courses have shrunk by 14% and daily fee by 17%.


Stowe Country Club completes full 18-hole redesign
Vermont's Stowe Country Club has completed a multi-year, 18-hole redesign led by Beau Welling Design, debuting the full par-71 layout on July 1, nearly a year after the front nine reopened. The project included rebuilt greens and tees, a Better Billy Bunker system overhaul, and a full re-grassing program, alongside a new "Sugar Shack" comfort station. Owner Mt. Mansfield Company says the club has added more than 200 new members across Stowe Country Club and The Club at Spruce Peak since the renovation was announced.


Our Take: It’s an example of course investment translating directly into membership growth, something to pay attention to as more resort operators treat redesigns as a demand-generation tool rather than just a maintenance cycle.


The Performance Optimizer: Inside Anne Walker's Stanford Dynasty


 

Stanford's winningest coach treats every player like a founder — and thinks college golf's real problem isn't NIL, it's the calendar.


Mollie Cahillane

mollie@bigswingmedia.news


Anne Walker doesn't call herself a head coach. Instead, she’s a performance optimizer.


That distinction matters to the four-time Jackie Steinmann WGCA National Coach of the Year. In an upcoming conversation on The Big Swing with Jimmy Roberts, the Stanford women's golf coach laid out a management philosophy that looks less like a playbook and more like an operating system, built for a roster of nine women who are some of the best golfers in the world, and who Walker treats as nine separate businesses.


Her team just finished a season that may be Walker’s best yet: no losses in stroke play and a perfect run through match play at both the conference championship and the NCAAs. But ask her why, and she doesn't point to swing mechanics. She credits infrastructure — a 22-acre practice facility, Stanford's brand pull, and a coaching philosophy that treats golf as one slice of a much bigger pie. "There's no limits," she told Roberts. "You can be as good as you want to be here."


The CEO Framework

Walker's central metaphor is corporate, and she uses it deliberately. Every player, she tells her team, is the CEO of her own company. Coaches, parents and teammates are advisors around the boardroom table — voices that inform decisions, but never make it. 


"One of the things we're always talking about within our team is you are the CEO of your company. You are a brand," Walker said. "As the CEO, you get to decide who are the advisors that you put around your board table. You're the one that decides: okay, this is the direction we go. For most of these athletes, it's the first time they are doing that. Prior to that, parents typically have been the ones pulling the levers.” 


Most of Walker's players are encountering independence for the first time, and the identity questions that come with it: which of their parents' values are actually theirs, and which were just inherited. "You've spent your entire life living through the values and the identities of your parents and your family unit," she said. "And then you get to college and it's the first time you really get to explore ‘who am I?’ at the core."


A Model Inherited

Walker credits her own college coach at the University of California, Berkeley, the late Mary McDaniel, with shaping how she leads now. McDaniel recruited her out of Scotland, gave her her first coaching job the Monday after she graduated, and remained a guiding presence until her passing from breast cancer two years ago. "She was very people first," Walker said. "I saw the impact of that, even with the players who maybe didn't make it to the top of our lineup, but she impacted their lives so much."


That influence is why Walker describes her own role in terms that go beyond golf. "Yes, I'm a golf coach," she said, "but also I'm a mentor, I'm a leader, I'm an educator. And it's a really, really privileged role I get to play in these young women's lives."


Two Different Sports

Walker shares a building with Stanford men's coach Conrad Ray, and 15 years of proximity has given her an unusually clear view into how differently the men's and women's games function. On the women's side, the top five or six juniors in a class tend to stay in the top five or six through college and into the pros. The men's development curve is far less linear. "The men develop physically a little bit later," she said. "They can grow eight to twelve inches in a year."


The psychological coaching differs too. "The guys don't need encouragement to compete," Walker said, "but the women, we're always reminding them that competition is not a bad thing."


Practice as Emotional Rehearsal

Ask Walker to describe a single practice day and she'll tell you the whole point is that no two days repeat. Her staff builds sessions around three data sources: match observation, real-time statistical tracking, and the player's own self-report — which, she notes, is often the least reliable of the three. "A player will say to you, 'I'm putting terribly, Coach,'" she said. "And then when you counter that with the real data and the observational data, it's just not accurate."


The drills are built to recreate pressure, not just technique — including a favorite where players race between six-foot par putts and twelve-foot birdie putts, trying to get to three-under before they go three-over. "All they're doing is recreating the emotions that we have on the golf course," Walker explained, "so that you can try to be more prepared when you get out on the golf course."


What She'd Fix

Walker isn't naive about the pressures reshaping her sport. NIL has already transformed her roster — Rachel Heck signed one of the first major deals in 2021 (with Nike), and Rose Zhang and Megha Ganne followed with their own, including AT&T and Adidas. 


"I do think it's a wonderful thing when NIL is done right, let's just say, when it's implemented in the way it was designed to be implemented. I've been likening college sports this decade to a startup," she told Roberts. "We are right now a startup that is trying to act like a fifty billion dollar startup, but we're operating like a one million dollar startup. We're lean, we're mean, and we don't have any rules yet. But we will get there."


NIL isn’t her biggest concern, rather it's scheduling. The rise of elite amateur golf has been good for the sport, but it's also created a calendar with almost no room for rest, a problem Walker increasingly manages more like an agent than a coach. "It's shocking how quickly the entire season just — boom," she said. "There's very few windows for rest, recovery."


She doesn't sound worried about where any of it lands. Walker says she gets to spend her days with nine of the sharpest, most driven young women in the sport, and that alone makes her confident about golf's future — rules of the road or not.





NCAA Basketball can take a lesson from college golf programs



I just love college sports, but the state of it these days makes me really sad. In just two years time, Dusty May steps out of a phone booth -- takes Michigan from a mess to a national championship -- and just like that - POOF - he's gone to the NBA. Reportedly, because he couldn't deal with the morass that is NIL


Read between the lines. What that means is you'll probably never see another Wooden or Krzyzewski, or Pat Summit


Compensating college athletes needed to happen, but it's turned them into mercenary tourists who are playing for a paycheck at the same time they're looking for a bigger one. I know one Power Five school that, in a single year, turned over fifteen of the sixteen kids on its roster.


All of that - and more- makes you have to admire what Anne Walker continues to do at Stanford. Not just the three National Championships in a five year span; but, creating a culture where people are connected to the school and serious about being student athletes rather than just minor leaguers warming up for a payday.


My fried, Dottie Pepper, tells the store of how a few years back, Rose Zhang was at a pre-Curtis Cup practice event but left a day early. Corporate outing? Uh-uh. She had to go home to write a paper. 


After winning just about everything she could in her time at Stanford, Zhang turned pro after just two years. But, while playing on the LPGA Tour, she took a full schedule of classes and got her diploma.


I'm not naive. I know basketball isn't golf, but it wouldn't be the worst thing in the world if some of the revenue sports out there looked a little bit more like what Anne Walker has created in Palo Alto. Back to the Future? Doubtful, but, like I said: Impressive




Jimmy@bigswingmedia.news

Anne Walker

Stanford Women's Golf

Head Coach

Tuesday: 7am & 9am on Golf Channel
Wednesday: YouTube & your favorite podcast platforms
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